Cannes Lions Showcase

The Cannes Lions Showcase brings together films and campaigns from the world's leading creative communicators of 2023 for an enlightening cinematic experience. This time, the selection encompasses a broader spectrum than in previous years, featuring both creative advertisements and thought-provoking case studies that reveal the intricacies of their creation and strategy.

Special attention is given to social campaigns where art and message intertwine powerfully and impactfully. The cinema audience will have the opportunity to experience inspiring stories addressing societal issues and attempting to make the world, which has worsened in recent years, a better place.

Can one recognize a bearer of suicidal thoughts? How did Poland cope with receiving Ukrainian war refugees? Can Morse code assist women experiencing relationship violence?

In addition to traditional advertising formats, the Cannes Lions Showcase also features campaigns created using artificial intelligence, reflecting the continuous evolution of the advertising world and the impact of technology on the creative process. Today, advertisers and marketers are captivated by the question of how to adapt to a situation where artificial intelligence is a part of advertising art. For instance, machine learning was used to recreate 17-year-old Serena Williams' playing technique in Nike's Digital Craft Grand Prix-winning campaign. Or how the world's first digital nation emerged from Tuvalu in the Pacific Ocean, damaged due to climate change, and how they achieved the sustainability of their nationhood.

We invite all industry experts and advertising enthusiasts to join us in the cinema to share ideas, experiences, and gain inspiration for the future. The films are in English and/or with English subtitles.