General Magic

General Magic

Genre

Documentary

Director

Sarah Kerruish, Matt Maude

Run time

1h 33min

Cast

Tony Fadell, Andy Hertzfeld, Marc Porat

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”). The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley Company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android and eBay.

Genre

Documentary

Director

Sarah Kerruish, Matt Maude

Run time

1h 33min

Cast

Tony Fadell, Andy Hertzfeld, Marc Porat

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”). The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley Company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android and eBay.

Info

Rating

(none)

Production year

2018

Global distributor

Showtime Networks

Local distributor

DocPoint Tallinn MTÜ

In cinema

1/31/2020